What is the Dual brick?

The DUAL brick is a low-carbon architectural concrete brick, designed and developed in Quebec through close collaboration between NEUF architect(e)s, Permacon, and Webster & Sons.

Conceived as a true design tool for professionals, it offers two formats, two faces (smooth and grooved), and a palette of contemporary colors, while remaining perfectly suited to site realities.

DUAL builds on Webster’s masonry expertise: supporting designers and builders with reliable, innovative, and sustainable technical solutions.

How is the DUAL brick more environmentally friendly?

With DUAL, innovation is not limited to the brick’s shape: it changes the way we design tomorrow’s masonry. What sets DUAL apart is the environmental innovation at the very heart of the product.

By reducing the amount of material used by approximately one-third and carbon emissions by more than 20% over its entire life cycle compared to a traditional concrete brick, this low-carbon brick genuinely reduces its environmental impact while remaining suited to today’s building requirements.

Alongside its partners, Webster & Sons leverages its technical expertise and field knowledge to support design and construction teams seeking to reduce the carbon footprint of their projects, without compromising architectural quality or site efficiency.

“Webster supports the architectural community with practical solutions that offer greater design possibilities and embody forward-looking environmental responsibility. With over a century of collaboration with masonry contractors, we understand the importance of designing products that combine ease of use and productivity. The new DUAL brick fully reflects Webster and Sons’ mission and vision through its unique aesthetic signature and innovative sustainable approach.”

William Webster, President of Webster & Fils

The Dual Brick variations

One brick, options tailored to your projects.

All Dual brick colors are available in two formats: Metric Norman (57 × 90 × 290 mm) and Metric Jumbo (90 × 90 × 290 mm).

Zurich

A mineral and understated tone, ideal for urban, institutional projects or clean facades.

Petra

A brighter shade that brings warmth, perfect for residential and mixed-use projects.

Belfast

A deep red reminiscent of traditional brick, while benefiting from Dual’s technical advantages.

The advantages of the Dual brick
in the field

One product, two finishes

The Dual brick offers a choice of smooth or grooved texture, allowing for a cleaner or more textured finish simply by changing faces.

Installation designed for the job site

Its lightweight geometry facilitates handling and helps make masons' work more comfortable and efficient.

A choice aligned with ESG objectives

By reducing the amount of material and carbon footprint, the Dual brick helps projects better meet sustainability expectations.

A standardized and reliable product

Developed with recognized partners and compliant with current standards, it provides peace of mind regarding technical performance.

A unique, versatile solution

With a single brick system, you achieve both a distinctive architectural signature and a practical response to current environmental challenges.

Webster expertise around the Dual brick

Webster & Sons stands out through in-depth knowledge of the Dual brick and its applications, both in design and execution.

Thanks to its proximity to the key players behind the product and its recognized masonry expertise, Webster is able to offer structured and practical support: technical advice for selecting formats and applications, support for estimation and project management teams, assistance to contractors and masons for installation, logistics, and supply.

This combination of product mastery and field understanding makes Webster a reliable partner for integrating the Dual brick into real projects, with controlled implementation from start to finish.